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July Resource Blog

By Prasoon Raghuwanshi | Sat Jun 01 2019
Our July Resource Blog is designed to help guide your business. Take a few minutes and read through the articles below for a look into how beneficial checklists are, how consumers are learning marketing tactics, the Toyota Way (principles and behaviors which drive their company) and lessons from Jeff Jordan, the founder of a VC firm who has worked with big brands around the world.
  • The Simple Genius of Checklists, from B-17 to the Apollo Missions: No amount of wisdom in a given field makes us immune to forgetfulness. Implementing a checklist lightens our cognitive load, frees up our attention and allows us to focus that hard-earned knowledge on higher level problems. (Nuclino)
  • The Toyota Way: The Toyota Way is a set of principles and behaviors that underlie the Toyota Motor Corporation's managerial approach and production system. Toyota first summed up its philosophy, values and manufacturing ideals in 2001, calling it "The Toyota Way 2001". It consists of principles in two key areas: continuous improvement and respect for people. (Wikipedia)
  • Consumers Are Becoming Wise to Your Nudge: Would the general public spot a pattern in the way that marketers are using behavioral interventions to influence their behavior? Are scarcity and social proof messages so overused in travel websites that the average person does not believe them? Do they undermine brand trust? (Behavioral Scientist)
  • Lessons From the VC Who's Seen It All Before: How Jeff Jordan is applying what he learned during his time at Disney, eBay, and OpenTable to help founders at Airbnb, Pinterest, and Instacart. (Fortune)
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Image Source: Fortune: Lessons from the VC Who's Seen it All Before
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