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Press Release: Hypeo Ai Supercharges Influencer Campaigns
By Renew Capital Marketing and Communications Team | Thu Aug 14 2025
Renew Capital invests in Hypeo Ai to streamline how brands and creators collaborate, using AI avatars and smart campaign tools to transform digital influence in the region.
CASABLANCA, Morocco, August 14, 2025 — Hypeo Ai is helping brands across Africa and the Middle East run faster, more efficient influencer campaigns by eliminating manual tracking and fragmented tools.
The Morocco-based company connects brands with both human and AI-powered creators in under 15 minutes. It delivers a seamless end-to-end campaign workflow with smart matching, pricing insights and real-time performance tracking.
At its core, Hypeo Ai recognizes that influencer marketing in the region is booming but bogged down by inefficiency. With most campaigns still managed manually through agencies or spreadsheets, Hypeo Ai is building the smarter, faster way forward.
In 2024, influencer marketing helped make social media the world’s largest advertising channel, surpassing paid searches and driving global ad spend to $247B, projected to reach $267B by the end of 2025.
“Our region has no shortage of talent. What’s been missing is smart infrastructure,” said Meriam Bessa, co-founder and CEO of Hypeo Ai. “We’re building tools that allow brands and creators to meet faster, match better and work smarter with the power of AI.” Meriam co-founded the company alongside Oussama Sekkat and Salah Eddine Mimouni.
Hypeo Ai also builds AI Meta Humans: virtual influencers that speak to local audiences and support global campaigns. Its most well-known digital persona, Kenza Layli, has built a following of more than 200,000 and was recently nominated as a finalist for Miss AI 2024, a global competition celebrating AI-powered creators.
“Hypeo Ai is tackling a clear gap in how influencer marketing works in this region,” said Nihal Grii, Investment Ecosystem Development Manager at Renew Capital. “We see potential in their approach to simplifying the process for both brands and creators, and we’re glad to support their next stage of growth.”
With support from Renew Capital, Hypeo Ai will expand its platform features, onboard more creators and brands and build its B2C product, an AI-powered coaching companion aimed at wellness and lifestyle users.
Hypeo Ai Bio
Hypeo Ai connects brands with human and virtual creators in minutes. Its AI-powered platform streamlines influencer campaigns with smart matching, pricing insights and real-time tracking, replacing manual workflows with a seamless and scalable solution. Visit www.hypeo.ai to learn more.
Renew Capital is an Africa-focused impact investment firm that backs innovative companies with high-growth potential. Renew Capital manages investments made on behalf of the Renew Capital Angels, a global network of angel investors, foundations and family offices who seek financial returns and sustainable social impact. For the latest on investing in Africa, subscribe and follow us at our social links below.
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