<h1>Press Release: Hypeo Ai Supercharges Influencer Campaigns</h1>Renew Capital invests in Hypeo Ai to streamline how brands and creators collaborate, using AI avatars and smart campaign tools to transform digital influence in the region.<a href="https://latest-api.renewcapital.com/uploads/FINAL_Hypeo_Ai_Press_Release_4f7d84f252.pdf">Download Full Press Release</a>CASABLANCA, Morocco, August 14, 2025 — Hypeo Ai is helping brands across Africa and the Middle East run faster, more efficient influencer campaigns by eliminating manual tracking and fragmented tools.<figure class="image"><img src="/uploads/Hypeo_Team_Photo_Casablanca_Morocco_1_1b0ff86b4e.png" alt="A team photo of Hypeo Ai, a Morocco-based startup helping brands and creators streamline influencer marketing with AI."></figure>The Morocco-based company connects brands with both human and AI-powered creators in under 15 minutes. It delivers a seamless end-to-end campaign workflow with smart matching, pricing insights and real-time performance tracking.At its core, Hypeo Ai recognizes that influencer marketing in the region is booming but bogged down by inefficiency. With most campaigns still managed manually through agencies or spreadsheets, Hypeo Ai is building the smarter, faster way forward.In 2024, influencer marketing helped make social media the world’s largest advertising channel, surpassing paid searches and driving global ad spend to $247B, projected to reach $267B by the end of 2025.“Our region has no shortage of talent. What’s been missing is smart infrastructure,” said&nbsp;<a href="https://www.linkedin.com/in/meriam-bessa-a33b4028/">Meriam Bessa</a>, co-founder and CEO of Hypeo Ai. “We’re building tools that allow brands and creators to meet faster, match better and work smarter with the power of AI.” Meriam co-founded the company alongside&nbsp;<a href="https://www.linkedin.com/in/oussama/?utm_source=share&amp;utm_campaign=share_via&amp;utm_content=profile&amp;utm_medium=ios_app">Oussama Sekkat</a> and&nbsp;<a href="https://www.linkedin.com/in/salah-eddine-mimouni/?utm_source=share&amp;utm_campaign=share_via&amp;utm_content=profile&amp;utm_medium=ios_app">Salah Eddine Mimouni</a>.Hypeo Ai also builds AI Meta Humans: virtual influencers that speak to local audiences and support global campaigns. Its most well-known digital persona, Kenza Layli, has built a following of more than 200,000 and was recently nominated as a finalist for Miss AI 2024, a global competition celebrating AI-powered creators.“Hypeo Ai is tackling a clear gap in how influencer marketing works in this region,” said&nbsp;<a href="https://www.linkedin.com/in/nihal-grii-phd-9278a8ab/">Nihal Grii</a>, Investment Ecosystem Development Manager at Renew Capital. “We see potential in their approach to simplifying the process for both brands and creators, and we’re glad to support their next stage of growth.”With support from Renew Capital, Hypeo Ai will expand its platform features, onboard more creators and brands and build its B2C product, an AI-powered coaching companion aimed at wellness and lifestyle users.Hypeo Ai BioHypeo Ai connects brands with human and virtual creators in minutes. Its AI-powered platform streamlines influencer campaigns with smart matching, pricing insights and real-time tracking, replacing manual workflows with a seamless and scalable solution.&nbsp;Visit&nbsp;<a href="https://www.hypeo.ai/en">www.hypeo.ai</a> to learn more.

Hypeo Ai connects brands with human and virtual creators in minutes. Its AI-powered platform streamlines influencer campaigns with smart matching, pricing insights and real-time tracking, replacing manual workflows with a seamless, scalable solution.

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Renew Capital, an early stage venture capital firm in Africa invests in Hypeo Ai.

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Press Release: Hypeo Ai Supercharges Influencer Campaigns

<h1>Press Release: Talaty Uses AI to Facilitate Fast, Affordable Loans to Morocco’s SMBs</h1>Renew Capital and Witamax invest in Talaty to expand AI-driven financing solutions across Morocco and Francophone Africa.<a href="https://latest-api.renewcapital.com/uploads/FINAL_Talaty_Press_Release_41bf4fdd33.pdf">Download Full Press Release</a>&nbsp;RABAT, Morocco, December 19, 2024&nbsp; – Talaty, a Moroccan fintech, is redefining financing for small and medium-sized businesses (SMBs) with its innovative AI-driven solutions. This advanced technology streamlines traditional financial processes, enhancing access and efficiency for healthy SMBs seeking working capital. By integrating cutting-edge AI, <a href="https://www.linkedin.com/company/talaty/">Talaty</a> sets a new benchmark in fintech, empowering financial institutions with the tools they need to thrive in a competitive marketplace.<figure class="image"><img src="/uploads/image_16_aa02420405.png" alt="The Talaty team in Rabat, Morocco, driving AI-powered financing innovation across Francophone Africa."></figure>"Securing financing is a significant hurdle for SMBs with many bankruptcies among these businesses stemming from payment defaults," stated&nbsp;<a href="https://www.linkedin.com/in/soulaimane-lahrech-85810850/">Soulaimane Lahrech</a>, CEO of Talaty. "Our AI-driven platform streamlines the process, enabling our partners to deliver timely and effective financial support to these businesses."“Talaty is providing a much-needed solution to Morocco’s financial institutions regarding SMB financing challenges,” said&nbsp;<a href="https://www.linkedin.com/in/nihal-grii-9278a8ab/">Nihal GRII</a>, investment ecosystem development manager at Renew Capital. “This initiative represents a genuine stride toward financial inclusion, as it equips institutions with the necessary tools to broaden the scope of SMBs they can serve, enhancing access to essential financial services for a larger segment of the business community.”With Witamax and Renew Capital’s investment, Talaty plans to grow its activities, scale its platform and expand its innovative AI-driven credit solutions into Francophone Africa, advancing financial inclusion for SMBs across the region.About TalatyTalaty is transforming access to financing for small and medium businesses (SMBs) through AI-powered instant financing solutions. Visit&nbsp;<a href="https://www.talatypay.com/">www.talatypay.com</a> for more information.

Renew Capital, an early stage investment firm in Africa and Witamax invest in Talaty to expand AI-driven financing solutions across Morocco and Francophone Africa.

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Press Release: Talaty Uses AI to Facilitate Fast, Affordable Loans to Morocco’s SMBs

<h1>Press Release: Agenz Provides Transparency and Real-Time Data to Morocco’s Real Estate Market</h1>The platform provides real-time property valuations, market insights, and transparency in real estate transactions<a href="https://latest-api.renewcapital.com/uploads/FINAL_Agenz_Press_Release_2c02663edd.pdf " target="_blank" rel="noopener noreferrer">Download full press release</a>CASABLANCA, Morocco, October 10, 2024 – <a href="https://www.linkedin.com/company/agenztechnologies/">Agenz</a>, a data-driven platform that provides real-time property valuations and market insights in Morocco, has secured investment from Renew Capital. The company uses advanced data intelligence to provide instant property valuations, which allows users to set accurate pricing for sales or gauge current market values. The platform also offers a range of services, including buyer and seller lead generation and comprehensive market insights.<figure class="image"><img src="/uploads/Linkedin_Templates_14_60fd73a77e.png" alt="Image of Renew Capital co-founders and Morocco's Investment Ecosystem Development Manager alongside Agenz founder."></figure>“We’ve built Agenz to bring transparency and clarity to the real estate market,” said <a href="https://www.linkedin.com/in/malik-belkeziz-8a117966/">Malik Belkeziz</a>, Founder of Agenz. “Our platform helps people make smarter decisions by providing accurate data on property values and market trends. This investment allows us to expand our services and reach more people across Morocco and Africa.”Agenz not only supports individuals looking to buy, sell, or rent properties but also offers professional tools for real estate agents, including advanced valuation and market research solutions. The platform ensures that users, whether homeowners or professionals have the data they need to navigate the real estate process with ease.“Agenz is tackling one of the key challenges in the real estate industry—access to reliable and transparent data,” said the Investment Ecosystem Development Manager at Renew Capital, <a href="https://www.linkedin.com/in/nihal-grii-9278a8ab/?originalSubdomain=ma">GRII Nihal</a>. “By delivering real-time property valuations and insights, Agenz is giving buyers, sellers and real estate professionals the tools they need to make informed decisions. We’re excited to back Malik and his team as they scale their impact on Morocco’s real estate market.”Renew Capital continues to invest in growth-oriented entrepreneurs who are driving innovation and building scalable solutions for Africa’s most pressing needs. Our ambition in Morocco is to support even more startups and help them scale across Africa.&nbsp;Support to Renew Capital portfolio companies is provided in partnership with Global Affairs Canada.<h2>Agenz Apporte Transparence et Données en Temps Réel au Marché Immobilier Marocain</h2>La plateforme fournit des évaluations immobilières en temps réel, des analyses de marché et de la transparence dans les transactions immobilières.Casablanca, Maroc 10 octobre 2024– <a href="https://www.linkedin.com/company/agenztechnologies/">AGENZ</a>, le site immobilier leader au Maroc,&nbsp; accueille le fond panafricain Renew Capital dans son tour de table. Grâce à une intelligence de données avancée, AGENZ révolutionne le marché de l’immobilier au Maroc en permettant à ses utilisateurs d'évaluer avec précision les prix de vente et de naviguer en toute confiance dans leurs transactions.Avec AGENZ, acheteurs, vendeurs, promoteurs et banques bénéficient d'outils puissants pour accélérer et simplifier leurs démarches. La plateforme va bien au-delà des évaluations immobilières précises : elle optimise les transactions grâce à un réseau de plus de 300 commerciaux, internes et externes, déployés à travers tout le pays.<a href="https://www.linkedin.com/in/malik-belkeziz-8a117966/">Malik Belkeziz</a>, fondateur d'AGENZ, explique : « Nous avons fondé AGENZ pour fluidifier les transactions immobilières et démocratiser l’accès à des informations fiables et transparentes. Cet investissement de Renew Capital va permettre à AGENZ d’étendre ses services au-delà du Maroc, tout en renforçant notre impact local sur le marché immobilier. »GRII Nihal, Responsable d’investissement et&nbsp; développement des écosystèmes chez Renew Capital, ajoute : « AGENZ résout un problème fondamental du marché immobilier : la transparence des informations. Leur technologie d'évaluation et leurs analyses en temps réel offrent aux acteurs du marché les outils nécessaires pour effectuer des transactions rapides, efficaces et sécurisées. Nous sommes fiers de soutenir Malik et son équipe dans leur mission de transformer le marché immobilier africain. »Renew Capital continue d’investir dans des entreprises qui révolutionnent les secteurs clés en Afrique. Leur soutien à AGENZ renforce leur ambition de contribuer à l’écosystème entrepreneurial marocain et de promouvoir l'innovation sur tout le continent.Le support accordé à notre portefeuille d’entreprises est fourni en partenariat avec Affaires mondiales Canada.À propos de Renew Capital&nbsp;: Renew Capital est une firme d'investissement panafricaine spécialisée dans les startups à fort potentiel de croissance. Nous soutenons activement les entreprises africaines en leur offrant non seulement du capital, mais aussi des ressources pour se développer sur le marché. Pour plus d'informations, suivez-nous sur nos réseaux sociaux.Clause de non-responsabilité:&nbsp;Ce communiqué de presse a été traduit de l'anglais. Nous vous remercions de votre compréhension pour d'éventuelles maladresses ou imperfections de traduction.

Agenz, a Moroccan real estate platform, secures investment from Renew Capital, offering real-time property valuations and market insights.

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Agenz Provides Transparency and Real-Time Data to Morocco’s Real Estate Market

Renew Capital has a presence in 14 African countries. We aim to provide insight into Africa's startup scene, along with the opportunities and challenges it presents through a series of blogs from our in-country team. If you share our passion for developing entrepreneurship in Africa, we invite you to check out our&nbsp;<a href="https://www.renewcapital.com/careers">open roles</a>.&nbsp;<h1>Nihal Grii on Innovation and Morocco's Modern, Diverse Culture</h1>Q&amp;A with Renew Capital's investment ecosystem manager in Morocco.Renew Capital is expanding its presence in Morocco and to showcase this remarkable country, we present an insightful Q&amp;A with Nihal Grii, Renew Capital’s investment ecosystem development manager in Morocco. In this Q&amp;A Nihal shares insights on Africa’s growing startup ecosystem, Morocco’s diverse culture, innovation and advances in sustainability.For more details, explore our&nbsp;<a href="https://latest-api.renewcapital.com//uploads/Morocco_Startup_Ecosyestem_Fact_Sheet_006a5a8686.pdf">Morocco Startup Ecosystem Fact Sheet</a>.<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe1NnVkQvptzWTdcl4Llf0IyxJhFhVqSxhLRRGhQHluEu_v8KqJuxW-ywrf_JgbXa8KuKD7ZzN7tg6CZLm3PkeaOhInfzNkOo7jDVohmQtsGKl-baLD2EMNZB-2RvQ1YfMCuKOheorWHISryAGcft0fN4Ug?key=uetvN6jPUbvXgO7d4Bq6xQ" alt="Renew Capital founders and Investment Ecosystem Manager in Morocco pose for a photo after attending GITEX Africa 2024.">You have extensive experience in startup development. What initially drew you to work with startups?It's fascinating to see how startups can thrive and drive a nation's economy. What initially drew me to work with startups was their potential for innovation and impact. Startups can be an engine of job creation, technological advancement and economic diversification. They bring fresh ideas to life and solve real-world problems, often leading to significant improvements in quality of life. Seeing how a single startup can create jobs, attract investment and inspire an entire community is incredibly motivating. It's this dynamic environment and the chance to contribute to meaningful change that hooked me from the start.What excites you most about Morocco's and Africa’s innovation and startup ecosystem?What excites me most is the ambition and determination of Africans. There is a powerful drive to overcome challenges and find technological, scalable and impactful solutions to the many problems we face. It's inspiring to see members of the Moroccan diaspora returning with the expertise and resources to help grow the country and the continent. These individuals are true fighters, bringing energy and innovation that fuels the vibrant startup sector. The dynamism and potential of this ecosystem are truly exhilarating.<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdgP7tbgu7_jLcMlmok-_RNsiZC5-UQbE1sNTyn8cV8iHS4twYTr6GfqwroeBSfMSV-lel4PGxpm-6_GrX9MIVBIZHwyNNIKjYt8uAV-IoxYJdcA19gdQkeO2S3heTDUOsWnLOyS-1xt6rIacxq2-tFSJ4?key=uetvN6jPUbvXgO7d4Bq6xQ" alt="Founders of Renew Capital and Investment Ecosystem Manager exploring the vibrant startup ecosystem in Morocco.">What is one thing you wish more people knew about Morocco, its culture and its opportunities?I wish more people knew about the incredible blend of cultures that make up Morocco—Arab, Berber, Andalusi, Mediterranean, Hebraic and African influences all coexist here. It's a unique cultural tapestry that enriches daily life. Additionally, Morocco's strategic location, especially in Tangier, where you can see Spain across the Strait of Gibraltar, offers unique opportunities for trade and cultural exchange. Moreover, Morocco is making remarkable strides in clean and sustainable energy, particularly in water management. With plans to increase desalinated water production tenfold by 2030, and the integration of solar energy reducing production costs dramatically, Morocco is turning its natural challenges into strategic advantages.&nbsp;Morocco is a wonderful place to live! We have thriving expatriate communities in cities like Casablanca, Rabat, Tangier and Marrakech. After-work events are frequent, offering great opportunities for socializing and networking. The blend of modern amenities and rich traditions makes life here both comfortable and enriching.<img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfH_h6RtOTSQqXrxFTblaPqiUWfRD5L5QYfHBCREsQiqk7sSm-rqJWwPwbu06y50EM5crAkjqaOTac_C_qK3HcPaCcoDwbg4ivA1UzxvxtChXSmJOKZlKmK0GkaWwe_Iz1kPEpVdgYiuWGTcDimb5Tj4ww?key=uetvN6jPUbvXgO7d4Bq6xQ" alt="Investment Ecosystem Manager reflecting on the Q&amp;A session against a beautiful green backdrop in Morocco.">Could you provide a brief overview of your role at Renew Capital and what you find most exciting?As Renew Capital’s investment and ecosystem development manager in Morocco, my role is multifaceted, involving project management, stakeholder engagement and investment sourcing and management. I support the execution of private-sector development projects, ensuring we achieve results and meet all project milestones. I also help develop and facilitate our core gender-smart programs by training and coaching SMEs. I also help build relationships with startups, SMEs, development organizations, government agencies and private sector partners.&nbsp; Part of my role also revolves around sourcing potential companies for our investment pipeline, processing new leads and performing due diligence.The most exciting aspect of my work is developing a robust investment pipeline in African countries. Recognizing that many African nations lack sufficient investment-ready startups, we strive to develop this pipeline not just for ourselves but for other investors as well.&nbsp;What advice would you offer to someone looking to enter the startup scene in Morocco?My advice for anyone starting in the Moroccan startup scene is to manage your reputation carefully. Be authentic and trustworthy—investors talk about their experiences, and a single bad experience can affect your future funding opportunities. Secondly, be realistic about your valuations. High valuations can deter potential investors, so use appropriate techniques to assess your true value and raise only what you need to scale. Finally, share feedback and collaborate with other entrepreneurs. Success breeds success, and a strong community can enhance the reputation of the country, attracting more foreign investors. By supporting each other, we can create a thriving startup ecosystem in Morocco.

I wish more people knew about the incredible blend of cultures that make up Morocco—Arab, Berber, Andalusi, Mediterranean, Hebraic and African influences all coexist here.

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Nihal Grii on Innovation and Morocco's Modern, Diverse Culture

<h1>Secrets of Morocco's Momentum&nbsp;</h1>Context for the country’s growth and startup potentialMatt and I have been in Morocco for almost two weeks now, last week, attending&nbsp;<a href="https://gitexafrica.com/?utm_source=theafricabrief.beehiiv.com&amp;utm_medium=referral&amp;utm_campaign=africa-in-brief-may-31-2024">GITEX Africa</a>&nbsp;in Marrakesh hosted by the Dubai World Trade Center and this week exploring the startup ecosystem in Casablanca. Renew Capital has had a small presence in Morocco since January and we are currently sourcing startups for investments as part of Renew Venture Lab (<a href="https://venturelab.renewcapital.com/">apply here</a>). We have so much to learn still, but these are some of our key takeaways so far.&nbsp;<figure class="image"><img src="/uploads/Image_a4f058478e.png" alt="Collage of four photos: Renew Capital’s Co-CEO, Matt Davis, with the U.S. Ambassador to Morocco at a Moroccan startup demo, UNESCO World Heritage Site, Jenaa El Fnna Square in Marrakech, GITEX Africa event in Marrakesh, Morocco, May 2024, Moroccan seafood pastilla delicacy."></figure><ul><li>Taking Their "Game Up": The 2030 FIFA World Cup is a tri-country event with Portugal, Spain and Morocco set to play host. Moroccans are inspired (and perhaps a little nervous!) that they will be compared to the two other countries. Competition is good and we predict continued improvement in quality across the services sector, and a boom in real estate and services industries, along with the creation of new tech companies that Europeans are used to in their home country. Sidenote: The airline, Royal Air Maroc is&nbsp;<a href="https://simpleflying.com/royal-air-maroc-new-aircraft-fleet/">slated to quadruple</a>!&nbsp;</li><li>A Better Wall?: Morocco and other countries in Northern Africa will need to absorb a massive amount of migrants looking for a life - but being rejected entry - into Europe. We see huge potential (or problems if not done) for Europe to help build up factories and invest in job-absorbing industries in Northern Africa to minimize migration. Look for a boom in high job creation industries.</li><li>Windfall of Too Much Tourism: Spain received 85 million&nbsp;<a href="https://www.investinspain.org/content/icex-invest/en/noticias-main/2024/turismo-2023.html">tourists last year</a> and many want to move there. But some say Spain is now starting to burst at the seams. Morocco is a great country to absorb that spillover. Look for a big boom in the tourism industry!</li><li>Long Live the King: Moroccans LOVE and trust their King and they believe the monarch has a good plan to build their country. This also creates stability and focus - people work hard when they're not worried about politics. Given the factors above and the stability, look for GDP growth to beat forecasts.</li><li>Homeward Bound: Amid Europe's polarized migration debates, descendants of Moroccan immigrants are moving back to Morocco. Seeking better opportunities and reconnecting with their heritage, many find support through platforms like&nbsp;<a href="https://web.facebook.com/groups/277379784237975/?_rdc=1&amp;_rdr">"J’ai décidé de m’installer au Maroc"</a> on Facebook and "<a href="https://www.instagram.com/vivre_au_maroc/?hl=en">Vivre au Maroc</a>" on Instagram. Despite adjustment challenges, positive feedback highlights Morocco's appeal for social and economic advancement, with returning diaspora contributing to the nation's growth. There’s little to no brain drain problem in Morocco!&nbsp;</li></ul>Go Deeper on Morocco?<ul><li><a href="https://www.linkedin.com/posts/renew-capital_morocco-in-12-photos-activity-7204750404012675072-q5Wb?utm_source=share&amp;utm_medium=member_desktop" target="_blank" rel="noopener noreferrer">Morocco’s Momentum in 12 Photos</a></li><li><a href="https://latest-api.renewcapital.com//uploads/Morocco_Startup_Ecosyestem_Fact_Sheet_006a5a8686.pdf" target="_blank" rel="noopener noreferrer">Morocco’s Startup Ecosystem Factsheet</a></li><li><a href="https://www.google.com/maps/placelists/list/ET4sW5dcS_6HWsverJmwqA">Casablanca Startup Ecosystem Google Map</a></li></ul>

Explore Morocco's growing startup ecosystem with Renew Capital, fueled by tourism, returning diaspora and a stable economy.